Customer Relationship Management: Concepts and Technologies
| Autor | Francis |
| 9122398831 | |
| Idioma | Germany - English |
| Terminal correspondiente | Android|iPhone|iPad|PC |
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Social CRM is a term widely used by technology firms with solutions to sell. In time social CRM will become part of a larger discussion of ‘big data’. Social CRM technologies essentially enable users to exploit social network data for customer management purposes. Social media data can be used to enhance analytical CRM.
The Integration of Technology in Customer Relationship Management (CRM) Technology plays a vital role in every aspect of business world. Communication between the company and the customers become easier and faster.
CRM stands for Customer Relationship Management. With a CRM system, you can automate and integrate your customer-facing activities: sales, marketing, customer service, and e-commerce. Best-in-class CRM software also offers tools for customer analytics, personalization, social media, collaboration, and more.
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Schröder, Hendrik, und Steffen Ehrmann. 2010. Customer relationship management im Mittelstand – Eine empirische Analyse der Ziele und Implikationen für die Umsetzung. In Strategien von kleinen und mittleren Unternehmen – Jahrbuch der KMU-Forschung und -Praxis, Hrsg. Jörn-Axel Meyer, 249–272. Lohmar: Eul. Google Scholar
